Language in the service of disempowerment: Unpacking women’s socialization in Ekegusii

Abstract

This paper seeks to illustrate how sexualized Ekegusii transitive verbs and common nouns portray women as passive recipients of men’s actions, reinforcing their subordinate roles in the Gusii community. It addresses two questions: Do sexualized Ekegusii verbs and nouns discriminate against women? And how does this language impact the self-concept and worldview of Gusii girls and young women? Based on a study in Southern Kisii, Kenya, the findings reveal how language can be used discursively to socialize girls into accepting a feminine ideal that perpetuates their subordinate status. Ekegusii nouns and verbs were found to be used discursively to depict women as powerless and inferior persons, underscoring the need to examine this language as a tool for social control. Raising awareness could lead to healthier self-concepts and support the broader struggle against gender inequality in the community. The study also highlights that the linguistic framing of women adversely affects the self-image and agency of Gusii girls and women, indicating that language not only reflects societal attitudes but also shapes individual perceptions. It emphasizes the urgent need for increased self-awareness and critical reflection among girls regarding the discursive use of Ekegusii, thereby enabling them to actively contribute to combating oppressive gender dynamics in society.